UI / UX Design
CARDLINK
An web-based platform for customers credit card ecosystem
Year :
2024
Industry :
BANKING
Client :
BANK
Project Duration :
4 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
PROBLEM
In July ’23, roughly 500,000 people started the credit card application, but only 3% were approved. Another 12% were stopped by internal Posidex/Policy checks and saw vague messages with no clear way forward. A further 7.0% abandoned the process at the V‑KYC step because of anxiety, poor preparation, or timing issues. Many applicants were unsure which documents to upload or how to fix address problems, so errors kept repeating. If someone left the flow, there was no simple way to resume—most had to start over or hunt for a link. Even after approval, people had little visibility into delivery or what to do next, leading to a wave of “Where is my card?” calls.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
We re-architected the journey into three phases: keep acquisition fast on the main site, move recovery/status into a dedicated hub ('Namaskard'), and guide through delivery to activation.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
UI / UX Design
CARDLINK
An web-based platform for customers credit card ecosystem
Year :
2024
Industry :
BANKING
Client :
BANK
Project Duration :
4 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
PROBLEM
In July ’23, roughly 500,000 people started the credit card application, but only 3% were approved. Another 12% were stopped by internal Posidex/Policy checks and saw vague messages with no clear way forward. A further 7.0% abandoned the process at the V‑KYC step because of anxiety, poor preparation, or timing issues. Many applicants were unsure which documents to upload or how to fix address problems, so errors kept repeating. If someone left the flow, there was no simple way to resume—most had to start over or hunt for a link. Even after approval, people had little visibility into delivery or what to do next, leading to a wave of “Where is my card?” calls.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
We re-architected the journey into three phases: keep acquisition fast on the main site, move recovery/status into a dedicated hub ('Namaskard'), and guide through delivery to activation.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
UI / UX Design
CARDLINK
An web-based platform for customers credit card ecosystem
Year :
2024
Industry :
BANKING
Client :
BANK
Project Duration :
4 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
PROBLEM
In July ’23, roughly 500,000 people started the credit card application, but only 3% were approved. Another 12% were stopped by internal Posidex/Policy checks and saw vague messages with no clear way forward. A further 7.0% abandoned the process at the V‑KYC step because of anxiety, poor preparation, or timing issues. Many applicants were unsure which documents to upload or how to fix address problems, so errors kept repeating. If someone left the flow, there was no simple way to resume—most had to start over or hunt for a link. Even after approval, people had little visibility into delivery or what to do next, leading to a wave of “Where is my card?” calls.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
We re-architected the journey into three phases: keep acquisition fast on the main site, move recovery/status into a dedicated hub ('Namaskard'), and guide through delivery to activation.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.