UI / UX Design
AI SEARCH REDESIGN
I led the redesign of the bank's website search. The old search mostly promoted product pages and did not help with everyday tasks. We built a new, two‑step search. Step one is a large dropdown with clear sections and quick actions, so people can act right away. Step two is an AI results page that gives a short, clear answer with trusted sources when you press Enter.
Year :
2024
Industry :
Creative Agency
Client :
ColorTrend Agency
Project Duration :
2 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
The main challenge lies in achieving the right balance between minimalism and visual interest. It is crucial to ensure that the poster does not appear too plain or empty, while still avoiding clutter.
The typography must complement the illustration without overpowering it, and the chosen blue tones must harmonize with Very Peri to create a cohesive look. Additionally, the design needs to remain effective and appealing across various print and digital formats.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Pantone Very Peri Poster Design" project is a contemporary exploration of color, form, and simplicity. By combining a soft periwinkle background, clean typography, and a delicate blue branch illustration, the poster celebrates Pantone’s Color of the Year 2022 in a fresh and minimalist way.
This design exemplifies how thoughtful restraint and attention to detail can create a modern visual statement that is both memorable and versatile.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
UI / UX Design
AI SEARCH REDESIGN
I led the redesign of the bank's website search. The old search mostly promoted product pages and did not help with everyday tasks. We built a new, two‑step search. Step one is a large dropdown with clear sections and quick actions, so people can act right away. Step two is an AI results page that gives a short, clear answer with trusted sources when you press Enter.
Year :
2024
Industry :
Creative Agency
Client :
ColorTrend Agency
Project Duration :
2 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
The main challenge lies in achieving the right balance between minimalism and visual interest. It is crucial to ensure that the poster does not appear too plain or empty, while still avoiding clutter.
The typography must complement the illustration without overpowering it, and the chosen blue tones must harmonize with Very Peri to create a cohesive look. Additionally, the design needs to remain effective and appealing across various print and digital formats.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Pantone Very Peri Poster Design" project is a contemporary exploration of color, form, and simplicity. By combining a soft periwinkle background, clean typography, and a delicate blue branch illustration, the poster celebrates Pantone’s Color of the Year 2022 in a fresh and minimalist way.
This design exemplifies how thoughtful restraint and attention to detail can create a modern visual statement that is both memorable and versatile.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
UI / UX Design
AI SEARCH REDESIGN
I led the redesign of the bank's website search. The old search mostly promoted product pages and did not help with everyday tasks. We built a new, two‑step search. Step one is a large dropdown with clear sections and quick actions, so people can act right away. Step two is an AI results page that gives a short, clear answer with trusted sources when you press Enter.
Year :
2024
Industry :
Creative Agency
Client :
ColorTrend Agency
Project Duration :
2 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
The main challenge lies in achieving the right balance between minimalism and visual interest. It is crucial to ensure that the poster does not appear too plain or empty, while still avoiding clutter.
The typography must complement the illustration without overpowering it, and the chosen blue tones must harmonize with Very Peri to create a cohesive look. Additionally, the design needs to remain effective and appealing across various print and digital formats.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Pantone Very Peri Poster Design" project is a contemporary exploration of color, form, and simplicity. By combining a soft periwinkle background, clean typography, and a delicate blue branch illustration, the poster celebrates Pantone’s Color of the Year 2022 in a fresh and minimalist way.
This design exemplifies how thoughtful restraint and attention to detail can create a modern visual statement that is both memorable and versatile.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.