Graphic Design
Intenza Brand Boutique E-Gift Card Design
Created a modern and elegant e-gift card for Intenza Brand Boutique. Emphasized minimalism and premium aesthetics with a sleek black holder and a dynamic, fitness-inspired card image to reflect the brand’s active lifestyle identity.
Year :
2023
Industry :
Retail
Client :
Intenza Boutique
Project Duration :
5 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the primary challenges was achieving a balance between minimalism and brand storytelling. The design needed to remain uncluttered and sophisticated while still communicating the energy and movement associated with an active lifestyle. Integrating fitness-inspired visuals without overwhelming the card’s elegant aesthetic required careful composition and attention to detail.
Additionally, the e-gift card had to be versatile enough to look impressive across various digital platforms and screen sizes.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Graphic Design
Intenza Brand Boutique E-Gift Card Design
Created a modern and elegant e-gift card for Intenza Brand Boutique. Emphasized minimalism and premium aesthetics with a sleek black holder and a dynamic, fitness-inspired card image to reflect the brand’s active lifestyle identity.
Year :
2023
Industry :
Retail
Client :
Intenza Boutique
Project Duration :
5 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the primary challenges was achieving a balance between minimalism and brand storytelling. The design needed to remain uncluttered and sophisticated while still communicating the energy and movement associated with an active lifestyle. Integrating fitness-inspired visuals without overwhelming the card’s elegant aesthetic required careful composition and attention to detail.
Additionally, the e-gift card had to be versatile enough to look impressive across various digital platforms and screen sizes.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Graphic Design
Intenza Brand Boutique E-Gift Card Design
Created a modern and elegant e-gift card for Intenza Brand Boutique. Emphasized minimalism and premium aesthetics with a sleek black holder and a dynamic, fitness-inspired card image to reflect the brand’s active lifestyle identity.
Year :
2023
Industry :
Retail
Client :
Intenza Boutique
Project Duration :
5 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the primary challenges was achieving a balance between minimalism and brand storytelling. The design needed to remain uncluttered and sophisticated while still communicating the energy and movement associated with an active lifestyle. Integrating fitness-inspired visuals without overwhelming the card’s elegant aesthetic required careful composition and attention to detail.
Additionally, the e-gift card had to be versatile enough to look impressive across various digital platforms and screen sizes.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.