Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Year :
2025
Industry :
Tech
Client :
InnovateTech
Project Duration :
5 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
InnovateTech, as a forward-thinking technology company, faced the challenge of establishing a cohesive and memorable brand identity that would set it apart in a highly competitive industry.
The existing branding lacked a unified visual language and failed to effectively communicate the company’s core values of innovation and reliability. This inconsistency made it difficult to build trust with clients and limited the brand’s impact across digital and print platforms.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the main challenges was striking the right balance between a futuristic look and a trustworthy, approachable feel. The identity needed to appeal to both innovative startups and established enterprise clients. Ensuring that the visual elements worked harmoniously across a wide range of applications—from digital interfaces to printed collateral—required extensive testing and refinement.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
The project centered on developing a comprehensive brand identity system for InnovateTech. This included designing a modern, versatile logo that visually represents both technological advancement and stability. A distinctive color palette was crafted to evoke a sense of innovation while maintaining a professional tone.
The visual style guide detailed the use of typography, iconography, imagery, and layout principles to ensure brand consistency across all touchpoints. Each element was carefully chosen to reinforce the brand’s positioning as both cutting-edge and dependable.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "InnovateTech Identity Rollout" successfully established a bold and cohesive brand presence that communicates both innovation and reliability. Through a modern logo, a carefully curated color palette, and a detailed visual style guide, the new identity empowers InnovateTech to stand out in the technology sector.
This project demonstrates the transformative power of strategic branding in building trust, recognition, and long-term value for a forward-looking company.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Year :
2025
Industry :
Tech
Client :
InnovateTech
Project Duration :
5 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
InnovateTech, as a forward-thinking technology company, faced the challenge of establishing a cohesive and memorable brand identity that would set it apart in a highly competitive industry.
The existing branding lacked a unified visual language and failed to effectively communicate the company’s core values of innovation and reliability. This inconsistency made it difficult to build trust with clients and limited the brand’s impact across digital and print platforms.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the main challenges was striking the right balance between a futuristic look and a trustworthy, approachable feel. The identity needed to appeal to both innovative startups and established enterprise clients. Ensuring that the visual elements worked harmoniously across a wide range of applications—from digital interfaces to printed collateral—required extensive testing and refinement.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
The project centered on developing a comprehensive brand identity system for InnovateTech. This included designing a modern, versatile logo that visually represents both technological advancement and stability. A distinctive color palette was crafted to evoke a sense of innovation while maintaining a professional tone.
The visual style guide detailed the use of typography, iconography, imagery, and layout principles to ensure brand consistency across all touchpoints. Each element was carefully chosen to reinforce the brand’s positioning as both cutting-edge and dependable.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "InnovateTech Identity Rollout" successfully established a bold and cohesive brand presence that communicates both innovation and reliability. Through a modern logo, a carefully curated color palette, and a detailed visual style guide, the new identity empowers InnovateTech to stand out in the technology sector.
This project demonstrates the transformative power of strategic branding in building trust, recognition, and long-term value for a forward-looking company.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Year :
2025
Industry :
Tech
Client :
InnovateTech
Project Duration :
5 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
InnovateTech, as a forward-thinking technology company, faced the challenge of establishing a cohesive and memorable brand identity that would set it apart in a highly competitive industry.
The existing branding lacked a unified visual language and failed to effectively communicate the company’s core values of innovation and reliability. This inconsistency made it difficult to build trust with clients and limited the brand’s impact across digital and print platforms.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the main challenges was striking the right balance between a futuristic look and a trustworthy, approachable feel. The identity needed to appeal to both innovative startups and established enterprise clients. Ensuring that the visual elements worked harmoniously across a wide range of applications—from digital interfaces to printed collateral—required extensive testing and refinement.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
The project centered on developing a comprehensive brand identity system for InnovateTech. This included designing a modern, versatile logo that visually represents both technological advancement and stability. A distinctive color palette was crafted to evoke a sense of innovation while maintaining a professional tone.
The visual style guide detailed the use of typography, iconography, imagery, and layout principles to ensure brand consistency across all touchpoints. Each element was carefully chosen to reinforce the brand’s positioning as both cutting-edge and dependable.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
The "InnovateTech Identity Rollout" successfully established a bold and cohesive brand presence that communicates both innovation and reliability. Through a modern logo, a carefully curated color palette, and a detailed visual style guide, the new identity empowers InnovateTech to stand out in the technology sector.
This project demonstrates the transformative power of strategic branding in building trust, recognition, and long-term value for a forward-looking company.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.