UI / UX Design
NRI Banking
Description: An intent-led NRI banking landing experience with a bold hero, pill-based intent switcher, scannable product cards, and calculator modules in a refined red–neutral palette and mobile-first layout.
Year :
2025
Industry :
Banking
Client :
Bank
Project Duration :
4 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
In the world of digital art, it can be difficult to create abstract compositions that are both visually captivating and harmonious. Many 3D artworks either lack a sense of organic flow or fail to stand out due to uninspired color choices.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the main challenges is achieving a seamless blend between the spiral’s organic curves and the digital medium’s precision. The artwork must avoid appearing too mechanical or artificial, instead highlighting the natural, fluid qualities of the spiral.
Another challenge is ensuring the coral color remains vivid and harmonious with the background gradient, avoiding any visual clash or loss of contrast. Maintaining visual interest without overcrowding the composition is also essential.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
This project introduces a 3D abstract artwork centered on a coral-colored spiral form with smooth, flowing curves. Set against a soft pink gradient background, the design leverages organic geometry to create a sense of movement and depth.
The use of coral tones brings warmth and vibrancy, while the gentle gradient enhances the overall softness and modern appeal. This composition aims to capture attention while remaining elegant and balanced.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
"Coral Spiral Abstract" is a visually striking 3D artwork that fuses modern digital aesthetics with organic forms. Through the interplay of a coral-colored spiral and a soft pink gradient background, the piece delivers a sense of movement, warmth, and sophistication.
This project demonstrates how thoughtful use of color and form can create digital art that is both contemporary and emotionally engaging.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
UI / UX Design
NRI Banking
Description: An intent-led NRI banking landing experience with a bold hero, pill-based intent switcher, scannable product cards, and calculator modules in a refined red–neutral palette and mobile-first layout.
Year :
2025
Industry :
Banking
Client :
Bank
Project Duration :
4 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
In the world of digital art, it can be difficult to create abstract compositions that are both visually captivating and harmonious. Many 3D artworks either lack a sense of organic flow or fail to stand out due to uninspired color choices.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the main challenges is achieving a seamless blend between the spiral’s organic curves and the digital medium’s precision. The artwork must avoid appearing too mechanical or artificial, instead highlighting the natural, fluid qualities of the spiral.
Another challenge is ensuring the coral color remains vivid and harmonious with the background gradient, avoiding any visual clash or loss of contrast. Maintaining visual interest without overcrowding the composition is also essential.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
This project introduces a 3D abstract artwork centered on a coral-colored spiral form with smooth, flowing curves. Set against a soft pink gradient background, the design leverages organic geometry to create a sense of movement and depth.
The use of coral tones brings warmth and vibrancy, while the gentle gradient enhances the overall softness and modern appeal. This composition aims to capture attention while remaining elegant and balanced.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
"Coral Spiral Abstract" is a visually striking 3D artwork that fuses modern digital aesthetics with organic forms. Through the interplay of a coral-colored spiral and a soft pink gradient background, the piece delivers a sense of movement, warmth, and sophistication.
This project demonstrates how thoughtful use of color and form can create digital art that is both contemporary and emotionally engaging.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
UI / UX Design
NRI Banking
Description: An intent-led NRI banking landing experience with a bold hero, pill-based intent switcher, scannable product cards, and calculator modules in a refined red–neutral palette and mobile-first layout.
Year :
2025
Industry :
Banking
Client :
Bank
Project Duration :
4 weeks
PROJECT IN A GLANCE
Only 3.4% of people who started the bank’s credit card application reached approval. We rebuilt the experience around a new web hub called CardLink. It sits beside the main website and gives people a clear way to return, see their exact status in plain language, and finish every step without guesswork. The final UI covers the full journey: two easy login options, a status dashboard with “Resume” actions, clear rejection messages with what to do next, guided flows for secured and unsecured cards, V‑KYC scheduling and reminders, and an end‑to‑end delivery tracker with self‑serve re‑dispatch and activation.
Problem :
In the world of digital art, it can be difficult to create abstract compositions that are both visually captivating and harmonious. Many 3D artworks either lack a sense of organic flow or fail to stand out due to uninspired color choices.
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
97%
Overall drop‑off Most users never reached approval
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
12%
Opaque internal rejects Posidex/Policy without clarity
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
7%
V‑KYC abandonment High‑friction verification step
Challenge :
One of the main challenges is achieving a seamless blend between the spiral’s organic curves and the digital medium’s precision. The artwork must avoid appearing too mechanical or artificial, instead highlighting the natural, fluid qualities of the spiral.
Another challenge is ensuring the coral color remains vivid and harmonious with the background gradient, avoiding any visual clash or loss of contrast. Maintaining visual interest without overcrowding the composition is also essential.
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Constraints we had to design within
- KYC, risk, and internal policy rules
- Third‑party V‑KYC vendor SLAs and outages
- Courier handoffs, failed attempts, and RTO
- Legacy data and multiple applications per person
- Tight timelines and many teams involved
What this meant for the UI
- Clear, respectful messages that still meet policy
- Resilient flows for scheduling and fallback
- Self‑serve delivery fixes (re‑dispatch, pickup info)
- A single place to see status and resume
- Screens that ship fast and scale later
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
Solution :
This project introduces a 3D abstract artwork centered on a coral-colored spiral form with smooth, flowing curves. Set against a soft pink gradient background, the design leverages organic geometry to create a sense of movement and depth.
The use of coral tones brings warmth and vibrancy, while the gentle gradient enhances the overall softness and modern appeal. This composition aims to capture attention while remaining elegant and balanced.
Phase A
Application
Phase B
Namaskard Hub
Phase C
Delivery & Activation
Master flow — New cardlink webapp
V‑KYC scheduling and retry logic
One hub. Zero guesswork.
The dashboard is the single source of truth—plain-language statuses, the next step, and an instant resume.
The dashboard is the single source of truth—plain-language statuses, the next step, and
an instant resume.
1
Resume application — jump back
instantly
Resume application — jump back instantly
2
Plain-language statuses — 'Under
bank evaluation,' 'Card dispatched'
3
Multi-application ready — NTB/ETB
realities
Summary :
"Coral Spiral Abstract" is a visually striking 3D artwork that fuses modern digital aesthetics with organic forms. Through the interplay of a coral-colored spiral and a soft pink gradient background, the piece delivers a sense of movement, warmth, and sophistication.
This project demonstrates how thoughtful use of color and form can create digital art that is both contemporary and emotionally engaging.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.
Namaskard UX Case Study
Transforming a 97% drop-off banking application into a transparent, user-friendly experience that recovers lost customers and drives approvals.